Why are professional photographers so good at what they do? Why do they get great shots when most of the rest of us take pictures that are less successful, and even bland and boring? The answer is surprisingly simple. The pro photographers understand a small number of important principles and techniques that make a huge difference in the quality of their images. This one-hour talk will show examples of those principles and techniques so that each attendee, regardless of camera and experience, can use this knowledge to improve their photography and make images they are proud to show.